Male Media Opps: TurboTax plans Super Bowl ad amid surge in spend

turbotax super bowl 2021

The first to guess right, out of nearly 1 million entries, earned a $1 million prize. Cena popped up in GIFs with messages responding to contest entrants for the rest of the night. Kirsten Rutherford, executive creative director for TBWA\Chiat\Day LA, said many Super Bowl advertisers now expect the added value of social media buzz as part of the package of a Super Bowl investment. Such is life for today’s advertising executive in the shifting television landscape upended by the exodus of young viewers who prefer watching video entertainment online — preferably without commercial interruptions. Caesars Sportsbook and Casino’s Super Bowl ad included the “first family of football,” with Archie, Cooper, Eli and Peyton Manning, alongside actor and comedian JB Smoove and actress Halle Berry, who stared as Caesar and Cleo in the advertisement. The advertisement featured multiple celebrities, including Jennifer Coolidge, Trevor Noah, Gwyneth Paltrow and Nicholas Braun, who all attempted to eat products delivered with the Uber Eats app, such as diapers, kitty litter and dish soap.

turbotax super bowl 2021

“As a leader in financial and tax preparation products, Intuit provides platforms that NFL fans recognize and need more than ever this time of year.” When the ad aired, the agency solicited viewers on Twitter and other platforms to submit their own favorite orders. The social media team responded, posting images of the requested trays, using combinations prepared in advance or Photoshopped on the fly. The tactic gave consumers a direct personal connection to what they saw in the commercial that they then shared with friends. Rest assured, the 2022 Super Bowl commercial game is shaping up to be a suitably star-studded experience.

The 10 popular ads of 2022 (so far)

Last year, 92 million people tuned in, according to Nielsen, the lowest viewership since 2007. But viewership at other big live events like the Grammys and the Oscars has also plummeted. Ratings for the Olympics, which NBC is broadcasting concurrent with the Super Bowl, are way down, too. Ted Lasso star Jason Sudeikis is the celebrity face in the tax program’s ad, which has people with various complicated work situations finding their perfect match in a 45-second spot aptly titled “Matchmaker.”

Best Super Bowl 2022 Commercials – Esquire

Best Super Bowl 2022 Commercials.

Posted: Mon, 14 Feb 2022 08:00:00 GMT [source]

Stephen Battaglio writes about television and the media business for the Los Angeles Times out of New York. His coverage of the television industry has appeared in TV Guide, the New York Daily News, the New York Times, Fortune, the Hollywood Reporter, Inside.com and Adweek.

It’s the tax prep software’s ninth consecutive year appearing in the Big Game

Agency & martech readers – You may be able to secure project-based work down the road. Right now, TurboTax’s roster includes creative and digital AORJuniper Park\ TBWA; it also works withWieden + Kennedy OR,The Outcast Agency,Camelot Strategic Marketing & Media,Gallegos United(multi-cultural) andHavas Formulatin. Additionally, Magellan reveals TurboTax has aired more than 100 podcast ads within turbotax super bowl 2021 the past 12 months. Winmo helps you source more leads by connecting with the right prospects at the right time. For now, fans who have already finished Firefly Lane can enjoy Mckinnon’s fun TurboTax ad while they wait for any news about a potential Season 2. TurboTax first experimented on TikTok during the 2020 Super Bowl, where it brought its “All People Are Tax People” dance to the platform.

  • Kirsten Rutherford, executive creative director for TBWA\Chiat\Day LA, said many Super Bowl advertisers now expect the added value of social media buzz as part of the package of a Super Bowl investment.
  • It seems like a lot of additional work to cater to young viewers who are resistant to advertising.
  • Last year, Iowa native Ashton Kutcher, his wife Mila Kunis and singer Shaggy starred in a Super Bowl commercial for Cheetos.
  • There are so many celebs that pop up all throughout the Super Bowl in unpredictable commercials.
  • The comedian and beloved late-night sidekick stars in his first-ever big game spot, stepping into the role of former Roman general Julius Caesar as he strolls through one of the Colosseum’s O.G.

TurboTax is returning to the Super Bowl as part of a broad campaign — “It doesn’t take a genius to do your taxes” — to erase consumers’ https://turbo-tax.org/a self doubt when doing their own taxes. Adweek is the leading source of news and insight serving the brand marketing ecosystem.

Xero Adds Integration with Construction Management App Procore

The sky is the limit when it comes to this company’s subject matter, it seems, and off-the-wall is definitely their strong suit. There are so many celebs that pop up all throughout the Super Bowl in unpredictable commercials. The annual football event is well known for spawning surprising new ads, and TV fans might have noticed a very familiar face in TurboTax’s short clip during the big game. Yep, the guy in TurboTax’s Super Bowl 2021 commercial is Sean from Firefly Lane, so it was def a great moment for everyone who watched the latest Netflix hit.

  • The Terminator star Arnold Schwarzenegger suits up as Zeus in an amusing ad for the luxury car company, which sees the actor stare down a barista who mispronounces his name in café.
  • Last year, the Super Bowl was watched by 96.4 million viewers, according to Nielsen data, a 14-year low for what has been TV’s most watched annual event since its inception.
  • Just share your documents and your tax expert will take it from there, keeping you in the loop at every step.
  • TurboTax’s full Super Bowl commercial can be viewed ahead of the big game on iSpot, and you no doubt surmised that “Ted Lasso” star Jason Sudeikis is the famed funnyman in question.
  • A month after the Super Bowl, the NCAA March Madness basketball tournament is scheduled to again take place in cities across the country, after being restricted to Indiana in 2021 and canceled entirely in 2020.